--- title: The REAL Family | Dan Cardwell description: Commercial Head of Digital now using business as a force for good, primarily in digital fundraising. Sharing strategies and insight for your digital journey. --- [![REAL Fundraising](https://blog.realfundraising.org/hubfs/raw_assets/public/REALFundraising_March2021/images/logo2.svg "REAL Fundraising")](http://www.realfundraising.org/) - [Home](https://www.realfundraising.org/) - [About Us](https://www.realfundraising.org/about-us) - [Calling](https://www.realfundraising.org/real-calling) - [Digital](https://www.realfundraising.org/digital-fundraising-for-non-profits) - [Face to Face](https://www.realfundraising.org/what-we-do) - [REAL Ethics](https://www.realfundraising.org/real-ethics) - [B Corporation](https://www.realfundraising.org/real-ethics#bcorporation) - [Culture Awards](https://www.realfundraising.org/real-ethics#culture) - [Real Living Wage](https://www.realfundraising.org/real-ethics#wage) - [Testimonials](https://www.realfundraising.org/real-ethics#testimonials) - [Carbon Neutral](https://www.realfundraising.org/real-ethics#carbon) - [REAL Ethical Fund](https://www.realfundraising.org/real-ethics#ref) - [Careers](https://www.realfundraising.org/careers) - [Current Vacancies](https://careers.myrealjobs.org/) - [Blog](https://medium.com/the-real-family) - [Reports](https://www.realfundraising.org/reports) - [Contact Us](https://www.realfundraising.org/contact-us) ![Real](https://blog.realfundraising.org/hubfs/raw_assets/public/REALFundraising_March2021/images/logo2.svg) ![optimised](https://blog.realfundraising.org/hubfs/raw_assets/public/REALFundraising_March2021/images/footer_white_optimised.svg) [Menu](https://blog.realfundraising.org/author/dan-cardwell#0) # Dan Cardwell #### Commercial Head of Digital now using business as a force for good, primarily in digital fundraising. Sharing strategies and insight for your digital journey. [Real Digital](https://blog.realfundraising.org/tag/real-digital), [Instagram Ads](https://blog.realfundraising.org/tag/instagram-ads), [New Ios14 Release](https://blog.realfundraising.org/tag/new-ios14-release), [Facebook Ads](https://blog.realfundraising.org/tag/facebook-ads), [Social Media Fundraising](https://blog.realfundraising.org/tag/social-media-fundraising) ## [How to prepare your Facebook and Instagram ad campaigns for Apple iOS 14.5](https://blog.realfundraising.org/how-to-prepare-your-facebook-and-instagram-ad-campaigns-for-apple-ios-14.5) The arguments have been and gone and now the time has come to pass — iOS 14.5 is going to change... 4 Minute Read [Read More](https://blog.realfundraising.org/how-to-prepare-your-facebook-and-instagram-ad-campaigns-for-apple-ios-14.5) [Real Fundraising](https://blog.realfundraising.org/tag/real-fundraising), [Nonprofit](https://blog.realfundraising.org/tag/nonprofit), [Real Digital](https://blog.realfundraising.org/tag/real-digital), [Digital Fundraising](https://blog.realfundraising.org/tag/digital-fundraising), [Team Introduction](https://blog.realfundraising.org/tag/team-introduction) ## [An Introduction to our new Head of Digital](https://blog.realfundraising.org/an-introduction-to-our-new-head-of-digital) Hello, 1 Minute Read [Read More](https://blog.realfundraising.org/an-introduction-to-our-new-head-of-digital) [Real Fundraising](https://blog.realfundraising.org/tag/real-fundraising), [Real Calling](https://blog.realfundraising.org/tag/real-calling), [Nonprofit](https://blog.realfundraising.org/tag/nonprofit), [Real Digital](https://blog.realfundraising.org/tag/real-digital), [Digital Fundraising](https://blog.realfundraising.org/tag/digital-fundraising) ## [Digital Fundraising Top-Tips No#1: Stop Asking For Money](https://blog.realfundraising.org/digital-fundraising-top-tips-no1-stop-asking-for-money) The surprisingly effective approach to higher donor revenue Every charity is at a different stage... 5 Minute Read [Read More](https://blog.realfundraising.org/digital-fundraising-top-tips-no1-stop-asking-for-money) ![Footer](https://blog.realfundraising.org/hubfs/raw_assets/public/REALFundraising_March2021/images/footer_optimised.svg) - - - t: 0208 828 1440 f: 0207 1978120 e: [office@realfundraising.org](mailto:office@realfundraising.org) [Privacy Policy](https://www.realfundraising.org/privacy) | [Terms of Use](https://www.realfundraising.org/terms)         [![BCA_Awards_Logo_Fireworks_2020_Winner.gif](https://blog.realfundraising.org/hubfs/raw_assets/public/REALFundraising_March2021/images/BCA_Awards_Logo_Fireworks_2020_Winner.gif)](https://businesscultureawards.com/winners-2020-2021/) ![2017 CFS Carbon Neutral Org.jpg](https://blog.realfundraising.org/hubfs/raw_assets/public/REALFundraising_March2021/images/2017_CFS_Carbon_Neutral_Org.jpg) ![Living Wage White writing on green background large.png](https://blog.realfundraising.org/hubfs/raw_assets/public/REALFundraising_March2021/images/Living_Wage_White_writing_on_green_background_large.png) Docklands Business Centre 10-16 Tiller Rd London E14 8PX Company Registration Number: 06860985 VAT Registration: 97440 3412   ![2018-B-Corp](https://blog.realfundraising.org/hubfs/raw_assets/public/REALFundraising_March2021/images/2018-B-Corp-wTag-S.png) REAL Fundraising © 2021 |